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Welcome to Que Bella
Premium skincare on a budget! Our mission is to deliver high quality, trend-led and authentic skincare products that are fun to use, without breaking the bank.
que bella represents, honest, premium & affordable skincare
affordable
High quality, premium and trusted skincare that doesn’t break the bank.
feel-good
Dedicated to bringing you scent-driven, trend-led, and innovative skincare that’s fun to use.
inclusive & honest
Suitable for all skin types, dermatologically approved, confident in our claims and developed with naturally derived ingredients.
confident community
Building a gang of self-care and skincare obsessed individuals.
Our Story
Que Bella derives from the Italian phrase, ‘what a beauty’. We believe that everyone should feel their best self, so we’re building a confident community of self-care and skincare obsessed individuals, providing skincare solutions that are inclusive and accessible to everyone.
2014
Que Bella was born and launched in 750 Target stores, with only 10 SKU’s. We quickly became Target’s best-selling facemask brand. Go us!
2015
We expanded our product offering introducing our most-loved hand, foot and eye masks. Our eye mask continues to be our number 1 best-seller!
2018
Years of research, development and innovation saw our brand evolve and expand into 1,800 Target stores.
2020
Despite the challenges of the global pandemic, que bella continued to deliver fun-to-use, self-care experiences at home, supporting little moments of joy and exceeding brand performance and record sales.
2021
Years of research, development and innovation saw our brand evolve and expand into 1,800 Target stores.
2023
An astonishing 40 masks per minute are sold in Target stores. Continuing to achieve new heights of growth and success, our holiday gifting programme was amplified catering to our customers every need.
2024
Que Bella premium was born – a range combining science-backed claims & trusted active ingredients with the same affordable price point. As the brand remains exclusive to Target in the US, it’s with much excitement and anticipation that we’ve now launched a range of que bella face masks in Loblaws, Canada.
2026
Skin care is top of our list for 2026. Watch this space 👀
Sustainability
We’re committed to a greener future. At que bella all of our products and packaging are responsibility sourced, to ensure that we’re doing our bit for the environment.
We’re super proud that by the end of 2024, we can say that all of our single-use packaging contains 50% PCR and is fully recyclable. In fact – all of our products will include directions on how to recycle and dispose of our packaging responsibly.
Our gift sets and multi-use packaging only ever uses fully recyclable FSC certified board.
Sustainability is at the core of our manufacturing and development process and we always strive to do better!
What are our plans to do better? Well we’re continuing to work with like-minded and committed suppliers exploring alternative packaging and material solutions.
Our goal for the future is to offer 100% recyclable packaging in all formats.
As always, we’ll be 100% honest and transparent about our brand, our ethos and how we’re making steps to positive change!
@quebellabeautyofficial
@quebellabeauty